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XBOX Unveils New Movies, TV, Live Entertainment Unit – CSO Matthew Ball Says It Aims To Be ‘Number One Entertainment Company In The World’
Stocktwits ·
Stocktwits reports: Microsoft’s (MSFT) gaming division, XBOX, announced a major expansion of its entertainment business on Thursday, unveiling a new division called XP that will bring its popular gaming franchises into movies, television, merchandise and live experiences. XBOX Chief Strategy Officer Matthew Ball said the company’s ambition is to become the “number one entertainment company in the world,” as it looks to reach audiences beyond traditional gaming. MSFT shares were up around…
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FxPro unveils new global ‘A Real Pro Trader’ campaignRead story summary
Online broker FxPro has unveiled its latest global brand campaign, taking a playful swipe at the stereotypes of the trading world. At a time when AI-generated content and predictable advertising are everywhere, FxPro has gone the other way: real actors, real humour and a distinctly human idea. The campaign centres on a chaotic casting session to find an ...
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