Market News / Story
Target turns to another fan favorite to boost sales
Seeking Alpha ·
Seeking Alpha reports: Target is reviving another successful former partnership to drive traffic and reignite consumer interest, bringing its Simply Shabby Chic line back to stores starting October 11. The initial line of bedding decorative pillows and throws will be followed by a holiday collection. Shabby Chic was founded in 1989 by Rachel Ashwell and offered a line of bedding and home goods that reflected a romantic, relaxed, and vintage aesthetic. Most items are priced under $50. The…