Market News / Story
NIQ and Maverik Announce Strategic Retail Collaboration
BusinessWire ·
BusinessWire reports: NielsenIQ ( ), a global leader in consumer intelligence, today announced a strategic retail collaboration with Maverik — Adventure’s First Stop, the leading convenience store and fuel retailer operating more than 830 locations in 20 states from the Midwest to the West Coast. Maverik has selected NIQ as its customer insights and analytics provider, leveraging NIQ's consumer intelligence capabilities to create a unified platform for its retailer-supplier network and…