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Nestlé signs NBA deal to reach younger customers
Seeking Alpha ·
Seeking Alpha reports: Nestlé is stepping up its use of sports sponsorships to connect with younger consumers, signing its biggest-ever international marketing partnership with the NBA for its cocoa and malted-drinks business. The agreement covers 21 countries across four continents and includes brands such as Milo, Nesquik and Nescau. The company wants the partnership to help get at least 2.5 million young people physically active, Ali Abbas, who heads Nestlé’s cocoa and malted-beverages…