Market News / Story
Microsoft Turns Xbox Franchises Into Bigger Media Bet
GuruFocus ·
GuruFocus reports: Microsoft is expanding Xbox beyond traditional gaming with a new division called XP that will develop its biggest franchises across movies, television, merchandise, partnerships and live entertainment. The move signals a broader push to monetize intellectual property such as Minecraft, Call of Duty, Fallout and Halo across multiple formats rather than relying primarily on game sales and subscriptions. XP will be led by Kayleen Walters, who currently heads Mojang, the…