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McDonald's Faces Antitrust Lawsuit Over AI Pricing
GuruFocus ·
GuruFocus reports: McDonald's Corp. (MCD, Financials), the fast-food restaurant company, is facing a proposed nationwide class-action lawsuit that raises a new question about its growing use of artificial intelligence: When does pricing advice become price coordination? The case filed in federal court in Chicago contends McDonald's violated U.S. antitrust law by utilizing algorithms and nonpublic data to coordinate menu prices with independently owned franchise locations. McDonald's…