Market News / Story
LG Ad Solutions and Best Buy Ads Connect Premium LG TV inventory and Retail Media
BusinessWire ·
BusinessWire reports: LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced a partnership with Best Buy Ads that brings premium inventory across the LG Electronics' TV ecosystem, including the Home Screen, to retail media advertisers in the U.S. through Best Buy Ads. This collaboration marks the first time LG’s Home Screen inventory has been made available through a retail media network. As retail media continues to evolve beyond owned and…