Market News / Story
Kraft Mac & Cheese expands with a new Gen-Z inspired ramen version
Seeking Alpha ·
Seeking Alpha reports: Kraft Heinz announced on Tuesday that it will launch Kraft Mac & Cheese Cheesy Ramen in early 2027, marking the brand’s first entry into a new category in nearly 20 years. The lineup will come in spicy, chicken, and pork varieties, pairing the brand’s familiar cheese flavor with ramen. The food giant highlighted that the expansion targets a ramen category valued at $2.7B and growing 9% year over year. Notably, the company said demand from Gen Z consumers is helping…