Market News / Story
ISG Launches Marketing Advisory Practice to Turn Marketing Investment into Business Value
BusinessWire ·
BusinessWire reports: Information Services Group (ISG) ( ), a global AI-centered technology research and advisory firm, today announced the launch of ISG Marketing Advisory, a comprehensive suite of consulting, design and implementation services for enterprise marketing leaders. The new practice helps marketing organizations strengthen financial accountability and translate productivity and performance into measurable return on investment. The business launches as the new ISG State of…