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Disney pitches Infinity Vision to movie studios -- Bloomberg
Seeking Alpha ·
Seeking Alpha reports: The Walt Disney Company is pitching its enhanced theater format to the major Hollywood studios in an effort to compete with IMAX’s dominance in the “blockbuster” genre. According to Bloomberg, Disney is making the rounds at Universal , Paramount Pictures , Sony , and Lionsgate to convince studios to market their films to Infinity Vision certified theaters as an alternative to IMAX . In contrast to IMAX, which uses special cameras, audio recording, and digital…