Market News / Story
Booking Holdings' Priceline.com facing FTC action for third parties' deceptive practices
Seeking Alpha ·
Seeking Alpha reports: Booking Holdings could face a Federal Trade Commission (FTC) investigation over allegations that subsidiary Priceline.com uses third-party hotel booking services that charge hidden fees in violation of consumer protection laws. According to sources cited by Reuters, the FTC could sue Priceline.com and its affiliate, Guest Reservations, over allegations that customers were misled to think hotel reservations were made directly through the hotel while being charged…