Market News / Story
Björn Borg – From underwear brand to sports fashion powerhouse
MFN by Modular Finance ·
MFN by Modular Finance reports: Redeye initiates coverage of Björn Borg, a Swedish underwear brand that has evolved into a sports fashion brand. We believe this transformation has created an underappreciated combination of growth and stability. Its capital-light model and strong distribution, combined with an increasing share of sales from the fast-growing sports apparel product area and its own e-commerce channel, should support accelerating profitable growth. Read more and download the…