Market News / Story
Best Buy Ads expands reach with LG TV advertising partnership
Seeking Alpha ·
Seeking Alpha reports: Best Buy Ads is expanding its reach beyond the retailer’s own properties through a partnership with LG Ad Solutions that will give advertisers access to LG’s connected-TV inventory, including its Home Screen, in the U.S. The deal allows consumer electronics brands using Best Buy Ads to reach the retailer’s first-party shopper audiences across LG’s TV ecosystem. It marks the first time LG’s Home Screen inventory has been made available through a retail media network,…