Market News / Story
American Express Launches Playbook to Help Businesses Prepare for Agentic Commerce, as AI Changes How Customers Search, Shop, and Buy
BusinessWire ·
BusinessWire reports: Today, American Express released the Amex Business Playbook for Agentic Commerce, a guide with research-backed insights and practical steps to help businesses prepare for a future where AI increasingly influences how customers search, evaluate, and buy. Through its closed-loop network, which provides direct relationships with both Merchants and Card Members, American Express has a distinct perspective on how changes in commerce affect businesses and their customers.…