Market News / Story
Alphonso Inc. Partners With Best Buy Ads to Open LG TV Home Screen Inventory
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Alphonso Inc. (LG Ad Solutions) partnered with Best Buy Ads to offer LG TV Home Screen and CTV video inventory to retail media advertisers in the U.S., with programmatic buying via Magnite and Best Buy closed-loop measurement. Available immediately. Material Details #DetailAI Analyst View1LG Home Screen now via Best Buy AdsUnlocks a new demand channel for premium CTV ad units, potentially boosting fill rates and CPMs.2Programmatic via MagniteEases activation at scale;…